Annette DeCicco

Annette DeCicco

VP / Director of Learning and Development

Languages Spoken:

  • English
  • Spanish
  • 732-627-8400
  • 732-627-8400
  • 220 Davidson Ave
    Somerset, NJ 08873
Contact Me

Why Homebuyers, Homesellers, & Real Estate Professionals Consult with Annette

Today's home buyers and sellers begin the process earlier and earlier to make smart decisions. Annette DeCicco answers this call, and partners with prospective buyers and sellers early on to provide unique, up-to-date, tailored information that consumers struggle to find, in one place, for overall clarity on the realities of the market. 

On-trend and specialized learning on home staging - for buying, selling or dwelling - that Annette provides her own clientele (as well as to professional realtors and aspiring ones) helps consumers determine what needs to be renovated and the resources to do it to enhance home comfort, design and home value. Even the contemplators, the "dwellers" who decide to "stay put", are among Annette's satisfied circle!

Annette's newest role - in addition to her role as broker-associate - as VP / Director of Learning  & Development for Berkshire Hathaway Homeservices New Jersey Properties  allows her to educate and equip realtors and those contemplating a career transition into real estate with these unique, trend-setting strategies for the benefit of today's savvy shoppers, sellers, and dwellers. 

As a former college educator who sought a career transition, Annette entered real estate for entrepreneurial fulfillment, and grew from a successful real estate sales agent into the multiple roles she has today, coaching real estate agents who have made the transition from "9:00-5:00" to an independent career in which they are rewarded in direct proportion to their skill level, as well as partnering with her own clientele in their buying, selling or dwelling needs. 

Reach Annette for a consultation in the pre-selling or buying process, or in real estate career transition or career growth with Berkshire Hathaway HomeServices, New Jersey Properties.

What Home Sellers and Real Estate Professionals Say about Annette.......

Nancy Tuohey, Home Seller

"As the executrix of my mom’s estate, I had the daunting task of selling my mom’s cherished home of 42 years. Annette & Marge’s experience proved vital as they gave me contacts to haul away scrap metal Dad had accumulated, a conscientious painter to freshen up the interior, reliable contractors to bring items up to code and fix others in disrepair. Then came the next crucial step: staging the home to portray its unique market value. …. , I felt secure their instincts would lead to not only a comparable selling price, but a home that would be a haven for another generation to enjoy. This was brought to fruition with a $21,000 above-list price offer the first evening of our open house by a lovely young family. Annette & Marge did all this within a 3-month window, as I wanted to accomplish this before I returned to my out-of-state residence. This was a very successful ending to a sad chapter of my life because of two wonderful, compassionate, experienced and dedicated realtors.”

Cooperating Buyer-Agent, Outside Agency

"The staging of Annette's listing helped to overcome my buyers’ objections......

We were struck by the lovely decor...gave us a reason to linger despite the apparent objections, the busy road and the size of the home. We sat in the living room, opened the windows to get the feel of living on this main road. lf the home were vacant, or emotionally unappealing for these young buyers, I would not have had the opportunity to explore if this could be the right home.  The sizable living room was staged with a couch, big- screen TV and small dining area which overcame the lack of extra rooms that they had been concerned with. Another obstacle was the lack of formal dining room, den or media room. My first-time buyers were a young family and it was an important step to start placing their furniture. Annette and Larry did a great job staging the property to show its fullest potential. We were able to negotiate an offer and close in 30 days, a term important to my buyer and their seller."

Debra Ostrowski, Sales Representative, Leading Edge, Livingston Office

"I am a 25-year educator and school administrator.  Four years ago, I pursued a career as a real estate agent to begin preparing for a second career.  After meeting Annette, I knew that her expertise, personality, and mentorship would work well for me.  As a school adminstrator, there are certain qualities that I must possess to be effective to help my teachers, students and other administrators.  Annette possesses all of these qualities ... Within two months of becoming a licensed agent, I received my first commission checks in excess of $30,000, a direct result of Annette’s assistance.  She attended my first listing appointment with me, role-played, and was available 24/7 . . . Now I have two full-time careers as a direct result of Annette DeCicco’s coaching, guidance, and management. 

....Annette focuses on assisting her agents to obtain the skills needed to survive in the 21st century while not forgetting the nuts and bolts that must be incorporated.  She serves as a role model and coach for her agents by her active engagement in social media, blogging, and keeping current with other technological advances....  These efforts make the Livingston Office of Prudential New Jersey Properties a successful presence in the real estate market."

Roger Bediner, Broker Associate, Companywide Pinnacle Group, Livingston Office

 "By implementing systems that Annette DeCicco taught me, and holding myself accountable, I was able, through the consistency of her weekly coaching program in early 2009, to get to the next level in my business by year end. By being accountable to myself and to her, I strived to make the extra call, or do the extra activity in order to fill up my worksheet for her weekly call. As a result, I more than doubled my business and have Annette to thank for working with me each week to help me stay the course to get to the goal I had set.  I would recommend Annette's coaching program and systems to anyone who is serious about their business growth, and willing to be accountable to both Annette as coach and to yourself." 

Lynn Desmond, Sales Representative, Leading Edge, Livingston Office

"Annette works tirelessly for our office. She makes sure we have the most up-to-date market information and technical know-how to stay ahead of the game.  Before each bi-monthly meeting, she stays up late and gets up early to bombard us with the latest and greatest in the form of stats, slides and news articles.

Because she was one of us for many years, Annette is able to empathize during our ups and downs.  She always has the time to listen and always has helpful advice and/or the answers.  You could not ask for a better person to work for. She is a caring business woman who treats people with respect and wants the best for her agents.  She is a personal coach to us all and we appreciate it more than she knows.  Our office is like a large family with everyone working together and helping each other." 

 Angela D'Aries, Sales Representative, Leading Edge, Livingston Office

Annette DeCicco is a very well-versed coach who has coached me one-on-one on a weekly basis for three months.  Annette is totally committed as your coach and asks the same of you...she is very results-oriented.  Her program is very structured with daily and weekly activities. And, for the month of November, 2009, I was the Associate of the Month of the Livingston Office!”

 Lauren Orsini, Sales Representative, Companywide Pinnacle Group, West Essex Office

"Annette really cares about the success of her agents ... when I needed that sounding board or confirmation, Annette would always be there ... she would lead by example ... five words to describe Annette to anyone about to embark into a business relationship with her ... responsive, thorough, available, supportive, informative ... Her meetings were always filled with pertinent information that added value to our wealth of knowledge ... I have Annette to thank for helping me develop my career in a positive, professional way ... I am so lucky to have trained and worked with Annette."

Why Entrust the Sale of Your Home to Me......

Industry Leader

• 32 years in real estate; 25 years sales management
• NJ licensed real estate broker
• Awarded Top Office, Top Manager BHHSNJ 2013
• NCJAR Professional Standards Chairperson

Experienced Broker-Sales Professional

• Negotiation  – Strategies to Grow & Protect your Equity
• Marketing & Promotion - $$ Brand your Property $$
• Technology-Enabled eCertified – Millennial Homebuyers
• Staging Professional- Return on Investment Strategies
• Pricing Analytics – Right Pricing for Top-Dollar Exposure!

Education -  Seton Hall University; MA, BA

When CEO Bill Keleher presented the Company's Top Office for 2013, these were his words ....

Top Office, Pinnacle Group Inductee Annette DeCicco, 2013

"With great pride, I present the Top Office for 2013. Savvy. Seasoned. Sophisticated. The agents in this office are recognized leaders in their highly competitive marketplace because they produce results. With courage and conviction, they push themselves to reach higher, and achieve more, in order to provide timeless and exceptional customer care. And this year, with a closed volume of $148, 737, 639, those efforts put them at the top of our offices companywide.

The manager of this office cares deeply about her agents and their success. With ongoing education as her top priority, it’s no wonder that we are honoring all of them here today.
Here’s how one of her agents and a 2013 Pinnacle Group member was impacted by her support: “By implementing systems that my manager taught me and leveraging the consistency of her weekly coaching program in early 2009, I was able to get to the next level in my business by the end of that year. As a result, I more than doubled my production, and I have her to thank for working with me each week to help me stay the course, and get to the goal I had set. I would recommend her coaching program and systems to anyone who is serious about their business growth, and willing to be held accountable to both her as their coach, and to themselves." 
Another agent said: “My manager focuses on assisting her agents to obtain the skills needed to survive in the 21st century, while not forgetting the nuts and bolts that must be incorporated.  She serves as a role model and coach for her agents by her active engagement in social media, blogging, and keeping current with other technological advances.  Her efforts make our office of Prudential New Jersey Properties a successful player in the real estate market."
Agents’ gratitude for her commitment to them, and their accolades for her contributions to their success, go on and on. Chris Brown, Seymour & Nancy Litwin, Steve Janett and I could not agree more. "
Annette has been recognized by National Relocation & Real Estate Magazine as being among the "500 Most Powerful Women in Real Estate" in 1999, named Manager of the Year in 1993, 1994, 1997 & 2005, and Sales Associate of the Year, Degnan Boyle Realtors, West Orange Office, 1989-1991.
The various offices Annette has managed have reached many heights through her tenure. Annette possesses a talent for spotting the right qualities in a person, and for growing a person into a successful sales professional. A Masters Degree in Education and extensive teaching/curriculum experience has made Agent Career Growth a priority, indirectly helping  the Consumer select a Top Realtor. 

                                                                      2013 2nd Quarter Office Award

Livingston Regional Office
2nd Place in Residential Gross Commission Income
Offices in U.S. Northeast w/ 21 - 40 Sales Professionals 
Prudential Real Estate Affiliates Awards 

Cornerstone Award, Caldwell Office, 1997-98, 2000

Round Table Award, Caldwell Office, 1997, #3 Office in Northern Region

Profit Builder Award, Caldwell Office, 2003-04

                                         Cornerstone Award, Livingston Office, 2001-06                                 

Professional Background

NJ Licensed Real Estate Salesperson, 1984

NJ Licensed Real Estate Broker, 1991

Prudential Real Estate Affiliates Certified Manager, 1995

Coach Certification Training, Tom Ferry, 2009

Professional Standards Chairperson , North Central Jersey Association of Realtors, 2000 - present


Professional Interests

Annette has been the Chairperson of the Professional Standards Committee of the North Central Jersey Association of Realtors for the past 10 years. One of the most important services the Association of Realtors provides is that of the Code of Ethics and to arbitrate disputes between brokers or between brokers and the public. Annette has taken the problem-solving and troubleshooting skills she has gleaned in her role as Chair, and applied them to her role as current Manager of the Livingston Regional Office where her agents earned high Quality Service Certification (QSC) ratings through surveys conducted by an independent 3rd party research firm. And in yearly surveys conducted by the parent company, Annette's agents view their experience working under Annette as personally and professionally rewarding, and within a climate and culture high in camaraderie and mutual respect.



M.A.  Seton Hall University - B.A. Seton Hall University - University of Madrid



June 2014 - ReBranding to Berkshire Hathaway HomeServices NJ Properties

Management Team rebrands and transitions from The Prudential Real Estate Affiliates to

Berkshire Hathaway HomeServices, New Jersey Properties

Real Estate Career Seminar to Run Quarterly in Livingston NJ - NJ Real Estate License Requirements, NJ Real Estate Schools & Courses, Real Estate Training

Annette DeCicco, Speaker and Real Estate Broker, just wrapped up a Real Estate Career Seminar in Livingston NJ, PATHWAYS - Your Personal Road to Success, counseling attendees on NJ real estate license requirements, NJ real estate licensing schools & courses throughout NJ, and real estate training, among other topics such as Berkshire Hathaway HomeServices as a viable career partner amid current economic and job market conditons. The free real estate seminar addresses people of all ages looking to start up or transition from other industries. Highlighting the seminar is real estate career growth in a digital age. 

If you're drawn to a "people business", like being "mobile", not interested in a "9:00 - 5:00 cubicle job", "tech-savvy" or willing to learn, become empowered in a real estate career where you can earn in direct proportion to your skill level.

The opportunity is now, the market is accelerating, and the local real estate market is actually, yes - astounding! Be a part of it! This is possibly the best real estate market that first-time and trade-up homebuyers will ever see, the best deals they will ever make, brought on by a blend of unique market conditions and the lowest mortgage interest rates in 50 years!

Plan on attending one of our next, unique real estate career seminars that combines both traditional and non-traditional ways of doing business.

  • The Market - Poised for Recovery
  • What Is  the Business of Real Estate?
  • Characteristics of Success
  • Demographics: Traditional Agent vs Emerging Gen X, Y Agent
  • The Top Business-Generating Systems of Today
  • History/Facts of Berkshire Hathaway HomeServices
  • Support Systems in a Digital Environment
  • Career Development - Coaching & Training Real Estate Agents
  • Real Estate License Requirements
  • Fees of the Independent Contractor
  • Commission Compensation & Profit Sharing
  • Joining the Top Berkshire Hathaway HomeServices NJ Office, The Livingston Office

For a quarterly schedule and to register for the next evening seminar at the Livingston Office location at 50 E. Mt. Pleasant Ave, call Annette DeCicco, Broker Associate-Sales Manager, at 973-992-6363 or via email at Other Locations throughout NJ.

Keeping Current

Home Staging is NOT just for sellers! Dwellers too deserve style and comfort.
Annette DeCicco provides 'insight on market', Star Ledger Homefinder Fri. July 4, 2014
Vying for a Listing? Does your Value Propostion Answer a Seller's Needs or What Can We Learn from Alex Trebeck?
Escalation Clause - Upper Hand or Helping Hand?
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