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Prudential New Jersey Properties Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network
Regional brokerage leader to operate as Berkshire Hathaway HomeServices New Jersey Properties
SOMERSET, N.J.--(BUSINESS WIRE)-- Berkshire Hathaway HomeServices, the real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential New Jersey Properties has joined the network operating as Berkshire Hathaway HomeServices New Jersey Properties. The regional brokerage leader adds to a growing roster of affiliates that have transitioned to the network since September. Berkshire Hathaway HomeServices now counts more than 29,000 agents and 825 offices in 42 states.
“We are pleased to make this transition to the brand we believe is reinventing real estate,” said Bill Keleher, the brokerage’s Chairman and CEO. “Berkshire Hathaway HomeServices is about innovation, outstanding service and unparalleled results. We take great pride in our new affiliation and we look forward to the significant advantages it will bring to our clients and agents.”
General Manager Chris Brown said the brand will add even more distinction to New Jersey Properties, a company recognized nationally for sales production and customer care. “Berkshire Hathaway HomeServices’ namesake is Berkshire Hathaway Inc., one of the world’s most trusted and respected corporations,” he explained. “We have experienced a heightened interest among seasoned and top-producing agents throughout our marketplace who want to join our team because they are drawn to the brand and want that affiliation for their business.”
New Jersey Properties agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform – a robust suite of real estate tools and resources – plus professional education, business consultation, marketing support and the exclusive Luxury Collection program for high-end listings. “The BHHS franchise offering positions us to create a highly competitive value proposition for our agents, focused on business-building and career development,” said Chief Operating Officer Steve Janett. “We are confident our new network will facilitate opportunities for our company’s growth throughout the New Jersey marketplace and in turn enhance our ability to deliver seamless support to our agents.”
As part of its transition, New Jersey Properties moved its Montclair office from Church Street to a new location at 695 Bloomfield Ave., one block from the Montclair Art Museum. This “office of the future” blends new technologies with an open and contemporary style, plus an art gallery to showcase the works of professional and emerging artists. Landscape artist Catherine Kinkade, a master pastelist, will help launch the gallery with a show of oils and plein air studies in pastel and pen and ink starting June 23.
Stephen Phillips, president of Berkshire Hathaway HomeServices, applauded New Jersey Properties’ brand transition. “We are proud to welcome Bill Keleher, Chris Brown, Steve Janett and their skilled team to Berkshire Hathaway HomeServices,” he said. “New Jersey Properties sets high standards for professionalism, customer care and corporate citizenship and will be a fine brand ambassador.”
New Jersey Properties’ new Cabernet and Cream yard signs will begin appearing throughout northern and central New Jersey starting today.
About Berkshire Hathaway HomeServices New Jersey Properties
Berkshire Hathaway HomeServices New Jersey Properties is an independently owned and operated real estate company and affiliate member of the Berkshire Hathaway HomeServices network. Serving northern and central New Jersey with more than 600 sales associates in 19 offices, the full-service residential and commercial brokerage perennially ranks among the nation’s Top 100 brokerages for sales volume. Visitwww.bhhsnj.com or contact the corporate office in Somerset, New Jersey at 800-LIVE-IN-NJ (800-548-3466) for details.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit www.berkshirehathawayhs.com.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate brands included in the 2014 Harris Poll EquiTrend® Study. Visit www.berkshirehathawayhs.com for details.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.
Berkshire Hathaway Home Services
By Paul Hagey, Monday, March 11, 2013.
Warren Buffett's new franchise network, Berkshire Hathaway HomeServices, today unveiled the branding the company hopes will be adopted by brokerages affiliated with Prudential Real Estate and Real Living.
Buffett got into the franchising game in October, when HomeServices of America Inc. -- a Berkshire Hathaway affiliate that's the second-largest real estate brokerage in the nation -- acquired a majority interest in the Prudential Real Estate and Real Living brands from Brookfield Asset Management.
HomeServices and Brookfield formed a joint venture, HSF Affiliates LLC, which will roll out the new franchise brand later this year while continuing to operate the Real Living and Prudential Real Estate affiliate networks.
The brand "will be available in late 2013," the company said today. The Berkshire Hathaway name is front and center in the branding, and that's by design.
"The brand's strongest asset is the Berkshire Hathaway name itself," said Kevin Ostler, communications manager for HSF Affiliates LLC, HomeServices' new franchise wing.
The rich cabernet color, Ostler said, makes the brand stand out from the red-and-blue dominated branding of much of the real estate industry. It also gives distinction, he said. "It's the color of royalty."
Initial reactions to the cream and cabernet-colored branding were positive. Joel Burslem, partner at real estate design firm 1000watt Consulting, gave a thumbs up on Twitter.
How the Berkshire Hathaway HomeServices brand will appear on marketing materials.
Chris Nichols, broker-owner of Orem, Utah-based Prudential Utah Elite Real Estate, was at Prudential Real Estate Sales Convention in Las Vegas where the new logo and identity were announced this morning. He said Berkshire Hathaway HomeServices was "excited for the new color and branding with a focus on the strength and integrity of the Berkshire Hathaway name."
In a video played as part of rollout of the branding, Nichols said Buffett expressed his confidence in real estate going forward.
Under the terms of the 2011 sale of the Prudential Real Estate brand to Brookfield Asset Management, the brand is slated to fade away when the last rights expire in the late 2020s.
All nine of the HomeServices-owned Prudential-branded brokerages are transitioning to the new branding, said Earl Lee, CEO of HSF Affiliates.
Beautiful Hunterdon County / 33 Pristine Acres
Horse Property / 9 Stall Barn / Farm Assest
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Licensed New Jersey Sales Associate
National Association of Realtors
New Jersey Association of Realtors
Somerset / Hunterdon Board of Realtors
Garden State Multiple Listing Service
Ocean County Board of Realtors
Jersey Shore Multiple Listing Service
Certified Relocation Specialist
Prudential e-Certified Professional
Quality Service Certified
Actively Continuing Education
FINE HOMES & ESTATES THROUGHOUT NEW JERSEY
Somerset, Hunterdon, Morris, Union, Monmouth and Ocean Counties
Berkshire Hathaway Home Services New Jersey Basking Ridge Office Broker/Associate John Circello has earned the Graduate REALTOR® Institute (GRI) designation, an established symbol of excellence and commitment to client services. This puts him among a distinguished group of New Jersey Realtors and Realtor-Associates who have achieved this designation. John works with home buyers and sellers throughout Hunterdon, Morris, Somerset, and Union counties.
"John places high importance on continuing education programs to provide his customers with the best possible services," says Ernie Smith, manager of the Basking Ridge office. "He goes above and beyond for every buyer and seller, while helping each achieve their real estate goals."
A life long resident of Somerset and Union Counties, John is a father of three, has been a Scout leader, coached soccer and participates in a wide variety of community activities.
Successful as a former contractor and business owner, John has extensive experience in sales, marketing, customer relations and more importantly, an exceptional understanding of real estate value and quality throughout Somerset, Hunterdon, Morris and Union Counties.
John knows the area well and will keep you informed on today's current market trends. He is a certified relocation specialist with Prudential Relocation Management, working with corporate clients who have transferred into the area from all points across the country and around the world. He is well versed in the "Fine Homes and Estates" market throughout the "Somerset Hills" as well.
John has also earned the Quality Service Certified recognition, which dictates that all member sales agents follow a well-defined and prescribed process of service to each and every client. He is also tech savy and up to date with the latest in technology for all of your website listings and Internet needs.
If would like to experience John's dedicated professionalism, loyalty and commitment... give him a call and he will help guide you through the complexities of today's market place.
We had the pleasure and fortune of working with John Circello to the purchase of a home we love at Canterbury Estate of Basking Ridge. So terrific was the experience I felt compelled to first tell you what a valuable asset that John is. He represents the epitome of a pleasant, polite, ethical, acuminous and consummate professional.
For nearly two years in helping us find a new home, John demonstrated a rare balance of patience, persistence, and sound judgment. He has a great flair for knowing when to be aggressive and when to lay back. Along the way, he offered valuable insights about neighborhoods and individual houses, freely offering his own helpful perspectives without ever losing sight of the fact that we would be the one’s living with the ultimate decision. His instinct in anticipation of the unforeseen and preventing crisis was impressive. Additionally, his expertise in house construction and engineering were tremendous.
John is very responsive and understands what it takes to get things done. From within days presenting our offer to seller to eight months later securing the contract right before the listing set to expire, John made the transaction happen through his incredible hard work, devotion, intelligence, strong negotiating and interpersonal skills. Now the transaction was closed as of last week, John continues his extraordinary assistance for our post closing activities. Thanks to John, we very much look forward to moving into our new home.
John has a real treasure. Prudential Realty has got such a talent. We will recommend John to friends and acquaintances without hesitation and are happy to wish John and Prudential Realty Basking Ridge Office continued success.
Tony & Helen
My name is Ilene. My husband and I just signed the contract for a new beautiful home in Warren, NJ that listed at $1,399,000 with the incredible help of John Circello.
There are times when outstanding performance must be recognized and this is clearly one of them. As you were aware, acquiring this property was EXTREMELY difficult from many standpoints. First and foremost, the seller was also the listing agent for this property and was less than forthright. We were basically deceived throughout the process and ultimately had “ the rug pulled out” from underneath us with outrageous demands during the attorney review process, only to hold us in limbo long enough to find other buyers.
This did not deter John. During the whole process, his “calm and collected” style confronted the owner’s “sense of honor” on multiple occasions without ever alienating this person. He also did an excellent job of “not pushing” us into continuously raising our bid during attorney review but very professionally provided us with his opinion and allowed us make our own decisions. John comes across to clients as extremely competent, empathetic, passionately customer-focused and most importantly—authentic and genuine! He is a sincere pleasure to work with. If not for John, we would have surely given up on this property (which I wanted so much!!!) weeks ago. In fact, once the attorney review process was “dead”, on his own, John maintained contact with the owner to keep his pulse on the situation.
Secondly, John’s work ethic is phenomenal. John is accessible all hours of the day, night and weekends. Throughout this process, we kept asking John to show us new and repeat properties so we would have a ”back-up” just in case. John tirelessly gave up many hours on three weekends, regularly met us at night and never showed any frustration. The bottom line…he was always there when we needed him!
Third, John is an excellent project manager and relationship builder. During the past two weeks, he interceded, as appropriate, with our lawyer, the mortgage broker, and coordinated our home inspection in 3 hours. John can be counted on to represent Prudential in the manner it deserves and you should be VERY proud having him as part of your team!! I would not hesitate to recommend John to all of my friends. You are lucky to have him at Prudential!
Thanks for listening. I look forward to listing my home with John and hope it can be sold by your office!!
Ilene and Richard
It was quite a 'journey' to purchase our house, as we were also selling our house and would like to buy and sell at the same time, and we are so glad to have chosen John Circello as our buying agent. His attention to detail, follow-up with other agents and lawyers was exceptional. We also want to thank John especially for his counsel and patience throughout the process, and helping us finalize the mortgage in such a short period of time.
If you ever need us to talk to a potential client about John and your services, we will be more than happy to oblige. Just let us know. Thank you for your help and friendship.
Brenda and Eric Chen